With all those acronyms it is easy to get confused. So, here it is an easy explanation. Linear TV Traditional Tv programming. OTA (Over the Air) Traditional tv channels. VOD (Video On Demand) Video that can be watch whenever you want. Cable Supported VOD On demand content that can be watched using the cable set
Just as in marketing, content creation for streamers must follow the content marketing funnel. I adapted it to create a funnel that is easier to understand for streamers. The only difference is that people is using their time as currency at the beginning, and if they engage enough with you enough, they will become actual