The Dangers of Artificial Influence

Social media today is a maze of echo chambers. New experts appear every day, seemingly rising to fame overnight, while real experts get lost in the noise. Social media was supposed to connect us, was supposed to be “social”,  but it has become an arena of parrots mindlessly repeating what others say. True influence is

5 codes of Content Creation

Five codes for Thumbnails and covers. Have you ever wondered why some videos are irresistible while others seem to fall flat? Enter Roland Barthes, a French philosopher who proposed a theory known as the Five Codes. We can use these codes as a roadmap for meaningful and engaging thumbnails and covers for our videos, or
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The Tyranny of Trends

Imagine this: you’re scrolling through your social media feed, and everywhere you look, there’s always something trendy. Influencers are quickly jumping on. You start to feel that anxiety, the fear of missing out. It feels like a race, doesn’t it? A race to stay relevant, to capture fleeting attention. But what if I told you
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Types of Audience for Streamers and content creators

Viewer 👀 Follower ❤️ Amplifier 🔃 Subscriber 💳 Cheerleader 💰 Ambassador 📣    
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What is SVOD, AVOD, OTT, OTA and CTV?

With all those acronyms it is easy to get confused. So, here it is an easy explanation. Linear TV Traditional Tv programming. OTA (Over the Air) Traditional tv channels. VOD (Video On Demand) Video that can be watch whenever you want. Cable Supported VOD On demand content that can be watched using the cable set
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Content Creation Funnel for streamers

Just as in marketing, content creation for streamers must follow the content marketing funnel. I adapted it to create a funnel that is easier to understand for streamers. The only difference is that people is using their time as currency at the beginning, and if they engage enough with you enough, they will become actual
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