Five codes for Thumbnails and covers.

Have you ever wondered why some videos are irresistible while others seem to fall flat? Enter Roland Barthes, a French philosopher who proposed a theory known as the Five Codes. We can use these codes as a roadmap for meaningful and engaging thumbnails and covers for our videos, or even an ad. Now, let’s break these five codes down. 

First,  The hermeneutic code deals with the suspense and expectation created by unanswered questions or enigmas. Think of it as the hook and foreshadowing, this creates an unconscious desire to know more- A dopamine hit.

Next up, we have the proairetic code, which focuses on the events that drive the plot forward. Think of it as the story’s ‘cause and effect’ moments that moves the story, you can use the ‘but, therefore’ rule of storytelling to increase a little punch. Hint your story in the thumbnail!

The semantic code deals with hidden meanings. It’s all about deciphering the underlying messages and interpretations embedded within the text. Think of it as interpreting hidden messages. You can use graphic elements, recognizable icons, or subtle product placement.

Then there’s the symbolic code, which delves into specific meanings associated with certain groups. Think of it as messages that only a group, community or niche understands. This is what gives depth and resonance because it connects you with the group, community and society.

Lastly, we have the referential code, which involves references to canon or an official source of information, whether real or fictional. Think of it as references to other movies, books, or content that most people easily identify.

By encoding these five codes, content creators can craft more nuanced and impactful messages that resonate with their audience on multiple levels. So, the next time you’re crafting a thumbnail, a cover, or designing an advertisement, remember to consider these Five Codes.